We have always heard about the Telly Awards as a benchmark for quality production work.  Effective storytelling rewarded by peers in the form of a really cool statue.  Eventually, we thought, we would like to win one.  It all really started way back in 2010.  A crossroads.

We started looking at our work with a different pair of goggles.  We invested our talents in the concept phase of projects and it started to have an immediate impact on the overall quality and effectiveness of our work.  The birth of video branding.

With that permanent change in place and our direction firmly afoot we are on a path that has proven effective for our clients and rewarded by our peers.

We are proud to finally announce plotline has been awarded 23 Telly Awards over the past two years!!

This is just the beginning.

For the first 10 years of being a small business we were a video production company known as Magic Hour Productions, Inc.  Our lives invested in our clients and work.  Lots of good work, award winning work.  We are proud of the thousands of videos.  But something was missing, bottled up, always eager to come out.  Ideas.  Creative, inspired, connected.  Always.

One problem.  We were just a production company, a good one.  Frame it up, make it pretty, yup we can do a dolly move, and a zoom with a rack focus.  Good shoot, repeat.  Near the later half of the decade we started to offer suggestions.  They would always stick.  And work.  Amazingly.

The ideas never stopped coming and moved us into something new.  Something non existent.  There was no definition for the direction we were going.  In a nutshell we are the ad agency version of a production company.  The video branding agency.  Brand storytelling using video.  That is plotline.  The seamless integration of your video brand as an extension of your existing branding collateral.

Your brand story unfolds.

Welcome to plotline.

(crescendo)

One thing is for certain, video is making huge waves in the world we live in.  Web, mobile, broadcast, it’s all at our fingertips for the watching.  We’re proud to be on the front edge of that wave riding the best board in the market.

Enjoy…

So, you need a video.  Yup, that’s what the marketing guy said, “we need a video.”  Well, you’re right.  You do need a video.  And not just one, or two.  You need a video solution.  A solution to reflect the brand standards you set with your other branding collateral.  What is that solution?  Video branding.

Your brand is your company’s image, how you are perceived in the marketplace.  And a video may just be the most visible and constant part of your brand, especially today.  So, when you think about “needing a video” make sure you take into account that your video brand is just as important as your print and web brand.  It’s not “just” a video any more.  It’s your brand, and people are watching.